“Petnology” aka “The Future of Pet Technology” was produced in close collaboration with the fantastic team at Manifest London. The objective was to present & explain three innovative pet technology ideas for Fetch.
It was super fun working on this! I used a nice & loose hand drawn approach to creating the artwork. This was followed by compositing & enhancing the shots in Photoshop, before the final animation phase in After Effects.
Over the course of two weeks, people watched this video (140,000+ views) to help inform which product they would like to vote for. “WhatsYapp” was voted the winner!
Client – Fetch
Agency – Manifest London
Producer – Adam Rae
Designer & Animator – Charlie Minnion
Voice Over – Vincent Brimble
Sound Design – Adam Rae
